Greece is an ideal tourist destination. It is a country with unique and diverse landscape, ancient history and heritage. Tourism has always been considered as the main pillar of the Greek economy. The economic crisis in Greece unveiled that in fact, tourism was not considered to be part of a serious national strategy. The present economic situation makes clear that tourism - must be used as a vehicle for the re-ignition of the Greek economy as long as several structural reforms are achieved and appropriate legal framework is implemented.
The European Union thinks of tourism as a sector of special interest because of the fact that tourism contributes for 10% of the EU GDP and employs 20 million people. According to World Tourism Organization (UNWTO), during the year 2013 1,08 billion of citizens have travelled around the world, half of ten have visited Europe. Therefore, it is obvious that tourism can play an even greater role in the years ahead, towards the economic growth of the EU. This truth is also valid in Greece, where the tourism sector contributes 16,4% to the national GDP. On these grounds, the Greek EU Presidency promotes all the policies decided by member-states, so that Europe remains the top destination on the tourism map.
Furthermore, taking into consideration that among the European countries, Greece has the second place with 16.500 km of coastlines (first being Norway), it is not a surprise that the Greek government aims to enhance its Coastal and Maritime Tourism. It will be one of the major fields of Action of the Greek Presidency.
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